Module 2: Product Listing


In this phase, you’ll get to learn how you can enable your products to be found in Amazon searches. You also want to encourage your shoppers to purchase your products. This module will help you learn those things. After logging into Seller Central, you’ll begin creating your product listing, which is the product page where a shopper will learn about and purchase your product. A product listing is your opportunity to show consumers what your product is, what it does, and why they should buy it. It’s important to be as accurate as possible when describing your product. 

Learning Objectives

  1. Understand how to do product listing and its elements
  2. Get to know more about Amazon’s product identifiers
  3. Learn how to add new products to sell on Amazon
  4. How to perform keyword research and what tools are to be used
  5. Establish some strategies on how to optimize your product listing


  • Elements of Product Listing
  • Product Identifiers
  • How To List A New Product
  • Keywords and Key Terms
  • Product Listing Optimization