In this phase, you’ll get to know more about the fulfillment of the items that you are selling. Fulfillment refers to the responsibilities of storing, picking, packing, and shipping products to customers. It’s either you do the fulfillment on your own or you let Amazon do it for you. Each method has its own set of benefits—you just have to decide which one is right for your business. This module will cover these different fulfillment strategies, and they should be reviewed from time to time to ensure it makes sense for your evolving business.