Keywords and Key Terms

Keywords are the exact words or phrases typed by searchers to verbalize their item of interest. These refer to the input that an individual uses when trying to find a product. These are the connectors from the shopper’s search bar to your product page. 

Using the right keywords is extremely important for two reasons:

  • It optimizes your product listing for Amazon’s search engine. Your product gets indexed for the keywords. Based on the keywords in the listing and the backend search terms the product listing gets displayed for a search with the keywords.
  • Using the right keywords in your Amazon listing is like “speaking the same language” as the Amazon shopper. By matching the keywords in your listing, your product can be organically seen and recognized by the searcher interested in your space. The right keywords connect the dots between the buyer’s keystrokes and your product. Also, the shopper gets a clear idea of your product.

Before a seller could actually get into the actual “optimization,” one important step to do is keyword research. Aside from Google Keyword Planner which  is free and handy, it is best to have a keyword tool that only gives the stats of what buyers are searching on Amazon’s search box. You can use other Amazon Keyword Tools like Sonar and Merchant Words.

Sonar – (free Amazon keyword research tool) this tool helps you find all the valuable keywords you want your product to rank for. Sonar will automatically provide a search volume estimate for the top keyword recommendations.

Merchant Words – They collect searches from real Amazon shoppers. This allows them to quickly spot trends and see what’s in the minds of shoppers — your customers.

You can search for potential keywords based on the product that you are selling. Type the product category or product that you are selling on Amazon, then you will get a detailed list of keywords associated with what you have typed and its stats. You can even track a few related products if you want to. The tool is that simple. It also allows you to search for long-tail keywords and its difficulty to rank on Amazon. Once you have decided what keywords you want to target, the next step is to optimize your listing.