Your performance as a seller on Amazon is a crucial factor in the success of your business. Amazon uses performance metrics to determine the level of customer satisfaction from your actions as a seller on Amazon, and if you don’t live up to Amazon’s high quality standards your selling privileges may be removed or revoked. To stay on top of your performance metrics and actively work to maintain the highest performance possible, you need to begin by clearly understanding what metrics Amazon tracks for your performance.
There are seven main metrics that Amazon uses to determine the health of your account as it relates to customer satisfaction.
Account Health Dashboard
The Account Health Dashboard is the place to go to monitor your performance metrics and identify any areas of improvement. This helpful tool can be accessed by selecting Account Health from the Performance drop-down on the Seller Central homepage.
When you reach the Account Health Dashboard you will see a high level overview of your performance for customer service, product policy compliance, and shipping performance.
From here you can click on any listed metric, or the View Details link at the bottom of the screen, to drill into more specific and detailed information about the scores you’ve received for each of the performance metrics that Amazon tracks. Here is an example of the metrics tracking for Buyer-Seller Messaging. You’ll notice that the results are listed as well as the targets for each metric.