Another way to get your product more visibility is through product launches. These will help kickstart your listing through deeply discounted sales. This helps Amazon’s algorithm understand your product as important for the keywords in your listing, and the goal is to increase your product’s rank in search results. The higher a product ranks on Amazon, the greater your sales opportunity. Most shoppers don’t make it past the first couple pages when browsing, which is why page-one positions for major keywords are so important. When launching, it is important to give products a boost over a certain period of time.
For the campaign to gain momentum, aggressive, high bids are necessary. Before you start advertising your items, you must fulfill a number of conditions. You should start your advertising campaigns only when these conditions are met. Here are the prerequisites for a product launch with Sponsored Ads:
For a launch, you can work with a Viral Launch Amazon seller coach who will look for a major keyword for your product with high search volume that will lead to the most relevant impressions possible. Next, your coach will do research to determine how many units you should give away at a discounted price. Usually, the discounts end up being about 90%. A heavy discount helps ensure all of your giveaway units are purchased within the right time frame. Your coach will determine how many products to give away based on the sales of page-one competitors. Most of our launches are for a period of 7 to 10 days because we’ve found that it’s a long enough period of time for Amazon to recognize the sales but also short enough to limit the number of products being given away.
The end result of a product launch is that your ranking in Amazon’s search results will be on page one, providing you with some strong exposure to consumers and the chance to begin driving significant sales. Sales and rank both influence each other. As your sales increase, your organic ranking will increase, which will help your visibility to drive sales and your ranking will continue to rise.